Every year, Pantone announces the color that will set the tone for the next 365 days. Made especially for 2022, PANTONE® 17-3938 Very Peri—a blend of steady blue with an energetic infusion of red, is the new hue of the year. According to this institution, Very Peri illustrates: “The fusion of modern life and how color trends in the digital world manifest themselves in the physical world and vice versa. Exhibiting a carefree confidence and unabashed curiosity that animates our creative spirit, the curious and intriguing, helps us embrace possibilities, opening us up to new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented by a fresh perspective that resonates today, PANTONE 17-3938 Very Peri puts the future ahead in a new light.”
The Pantone Color Institute is the Pantone business unit that highlights key seasonal colors. For 23 years, the selection process for the Pantone Color of the Year has always required careful consideration and analysis of trends, due to its importance and influence on product development and purchasing decisions in various sectors, including fashion, home decor and industrial design, as well as product packaging and graphic design. For 2022, Pantone decided to create for the first time in history, a new color to reflect world innovations and transformations.
The executive director of the Pantone Color Institute, Leatrice Eiseman, refers on the page “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. (...) As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Inspired by Pantone's new color? Discover works of art that invoke the energy of Very Peri.