Currently exorbitantly priced masterpieces dominate the art market news, yet these sales represent only a fraction of a market that is increasingly accessible and exciting. Thanks to the internet, it's easier than ever to discover investment-worthy artists other than the grandmasters present at auction houses like Warhol, Koons or Basquiat. These artists are known as blue-chip or established artists, which means that their artwork is consistently sold for high prices on the secondary market and is held in the collections of established institutions. Beyond the blue-chip, the frontier of emerging artists, or more young people and yet to be recognized in the early and middle stages of their careers. While these artists do not yet have name recognition, they are at the forefront of contemporary art and their works are available to collectors of all types.
Why collect emerging art?
You emerging artists of today are the established artists of tomorrow, and buying a work of art early in an artist's career offers a greater chance of seeing an increase in the value of your purchase over time. But when you buy emerging art, you're not just leveraging a financial investment – you're supporting an artist's career. Investing in emerging artists with ideas that matter to you means supporting education and the local arts community! But you can also simply fall in love with an artist's work, which is the most important factor.
How to begin?
Are you looking for a piece of art to decorate your home? Are you betting on the potential return on investment? Or are you buying out of appreciation for the art itself? There is a market for each of these priorities, so it is essential to define your goals and approach as a collector. In P55.ART you will find young artists with different plastic languages that meet all collectors.
set a budget
The art emerging is available at a range of prices depending on the artist's size, technique and stage of career. If you're working on a tight budget, check out small prints and photographs to get you started. If your budget is bigger, you can take the opportunity to invest in a rising star before it grows up.
Always buy what you love!
Always check the artist's resume to find out, for example, if they exhibit frequently, if they participate in artists' residencies, if they are featured in art publications, if they have artworks housed in the collections of small museums or even notable private collectors. While an artist's career history can be important to hopeful investors, a short résumé shouldn't negate your love of art per se. There are no guarantees when it comes to investing and, ultimately, P55.ART always advises you to buy what you love and could imagine living with for a long time.
How to choose?
Given the breadth of emerging art, there are more opportunities to discover original works of art that resonate with you and your unique interests. As a collector, you can even create a niche collection focusing on a certain style, medium or region, such as landscapes or even photographs. Emerging Artists they are also those who shape the future of art by pioneering new mediums such as digital art and reinventing traditions such as portraiture.
Build your collection today
In short, there are so many ways to collect emerging art as much as notable artworks available. If you find the possibilities overwhelming, P55.ART can help you narrow your scope. Contact us today for individual art advice to discover contemporary art that fits your goals, preferences and budget as a collector.
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