Marvel is facing a lot of criticism for implementing AI

As the Hollywood screenwriters' strike passes the 50-day mark, Marvel has provided a timely, if unwelcome, example of one of its main grievances: the unregulated use of artificial intelligence in the American film industry.

News that the opening credits for the Disney+ miniseries “Secret Invasion,” which debuted on June 21, were created using AI has sparked a fierce backlash on social media and, indeed, within the production world itself.

Early viewers were uneasy about the two-minute introductory sequence in which the show's humans, aliens, and locals transformed. It turns out that AI was used in its creation, a fact confirmed by the program director, Ali Salim, in an interview with Polygon.

The series, with Samuel L. Jackson, is about a shape-shifting alien race, the Skrulls, who invade Earth. Marvel's decision to deploy AI in its opening sequence appears to have been a playful attempt to reflect the plot.

The “Secret Invasion” controversy comes at a time of peak anxiety for workers in various creative industries regarding the potential for AI to devalue and steal their work.

Source: Artnet News