Cindy Sherman present in the Marc Jacobs campaign

For the Spring/Summer 2024 launch, fashion brand Marc Jacobs called on several of its long-time collaborators to pose for its advertising campaign, highlighting their influences. The campaign features musicians such as FKA twigs and Lil Uzi Vert (last seen balancing a cake in an elevator for Marc Jacobs' 40th birthday), model Lila Moss and actor Dakota Fanning.

But, getting straight to the point, Cindy Sherman appears in some photographs, posing with Marc Jacobs' Crystal Canvas Snapshot crossbody bags. The 70-year-old artist, however, doesn't just wear the brand's latest trends, but two of its (many) personas. In one, Sherman looks tormented in a long, curly wig that cascades over her white cardigan; in another, she looks poised in a neat blonde wig, gloved hands and thigh-high boots.

Sherman and the other subjects were photographed in front of the Marc Jacobs International offices in New York. The campaign was photographed by Juergen Teller, who appears in another photograph wearing a purple wig to match a pink Marc Jacobs bag in his hands.

This isn't Sherman's first try at fashion advertising. The artist, best known for her self-portraits that shatter notions of identity and femininity, first teamed up with Jacobs and Teller in 2006 for a series of campaign images that were later compiled into a book. She has also worked with luxury brands such as Louis Vuitton, Balenciaga and Comme des Garçons, and seen her work appear in collections from Undercover and Supreme.

The campaign arrives as Sherman unveils a new body of work at Hauser & Wirth New York, encompassing around 30 images from the artist's latest experiments with prosthetics and digital manipulation.

Source: Artnet News