"Barbie" revenue exceeds billions

The film "Barbie" is expected to surpass $1 billion in ticket sales worldwide by the end of today, according to estimates from studio Warner Bros.

With this result in three weeks of screening, Greta Gerwig (who directed and co-wrote the film) breaks the record for female directors that previously belonged to Patty Jenkins, in "Wonder Woman".

In Portugal, on its opening weekend (20 to 23 July), the film “Barbie” had 189,709 spectators and generated more than 1.1 million euros at the box office, said the Instituto do Cinema e Audiovisual (ICA).

Greta Gerwig's film, starring Margot Robbie and Ryan Gosling, was produced by Warner and Mattel, the company that sells the Barbie doll, with a budget of 145 million dollars (130 million euros) and has exceeded expectations. audience and profit. “Barbie”, which the New York Times describes as “a feminist manifesto wrapped in hot pink gum paper”, also represents a record for the American director, actress and screenwriter, author of films such as “Little Women”. (2019) and “Lady Bird” (2017).

Source: Lusa